Visual discovery on the Pinterest platform is inspiring millions of monthly Pinners to create a life they love and CPG brands should take notice. How does visual discovery map against in-store CPG sales? What factors should CPG brands consider in their ad campaigns on the platform? Join Pinterest’s Andrew Knoop, Partner Measurement & Insights, and James Yoon, Head of Partner Measurement & Insights, in a revealing talk with Lisa Kerins, VP Publisher Sales and Consulting at NCS.

No one understands the value of an informed decision more than The Wall Street Journal. Join The Wall Street Journal | Barron's Group as we unveil research which dives into the B2B purchase decision journey, reveal new advertising solutions developed as a result of this research, and hear from clients who have utilized these ad products.

If you don’t know about mental availability, you have a brand awareness problem. The most sophisticated marketers do know about mental availability, which is why they ignore brand awareness and measure mental availability instead. In this session, LinkedIn’s Jon Lombardo will explain how to measure and grow mental availability, so your brand wins the most valuable buying situations in your category.

Marketers have long invested in their martech stacks, knowing these platforms can provide deeper understanding of their customers. Success in the future, however, will require a new stack: The Creative Stack. In this session, Shutterstock’s VP of Innovation Chip Schenck will discuss the main components of the new Creative Stack, how technology is enabling creative intelligence at unprecedented scale, and how marketers are leveraging data to improve each part of the creative process.

In this session, marketer, storyteller, and Laugh Out Loud President + COO Thai Randolph is joined by UWG Chair + COO for a conversation about the growing economic evolution that is young, bright and…in Color. Thai and Monique will dive into the changing face of “multicultural marketing, and discuss the need for companies to embrace a diverse by design strategy and create future-facing organizations and authentic brands that move at the speed of culture.

In this session, Wyclef Jean, Global award-wining artist; Amani Duncan, President of BBH USA; and Madeline Nelson, Co-Founder & CEO of Heads Music will speak about their campaign with Google which reimagined Black Friday as #BlackOwnedFriday to support shopping at Black-owned small businesses. Black-owned businesses closed at double the rate of white-owned businesses due to the pandemic. As part of the campaign, Google launched an animated anthem jingle written and performed by Wyclef....

Join Cameo’s Chief Business Officer Arthur Leopold in a conversation with brand partners and talent to discuss how they’ve successfully partnered with Cameo, what they learned through the process, and how Cameo is paving the way for brands to benefit from this unprecedented access to talent.

In a recent survey, only 41% of consumers said they feel represented in the ads that they see. Despite extensive research and widespread acknowledgement, there has yet to be meaningful, system-wide progress towards creating more inclusive content. Michelle Klein, VP of Customer and Business Marketing at Facebook and Nicole Patterson, Principal at Deloitte, will discuss recent research that uncovers barriers to this progress and will surface actions, tools and programming to help our industry...

The advertising and gaming industries, including the MRC and the IAB, are leveling up with the re-introduction of in-game advertising. In this session, Frameplay CEO Jonathon Troughton will walk brands through how they can authentically resonate with gamers while having significant brand lift, purchase intent, and measurability.

As advertisers speed through digital acceleration as a result of rapidly evolving consumer behavior, consumers continue to optimize their actions against new priorities, especially as their personal and professional lives are blending. From the Empowered Activist, to the Self-care Enthusiast, see how these newly surfaced priorities are dictating change along the consumer journey.

Let's Reset founder Suki Thompson is joined in conversation by one of the world's most senior executives, Ronan Dunne (EVP/CEO, Verizon Consumer Group) to discuss how Verizon has reset during the pandemic and it's focus on culture, the community and the importance of wellbeing to drive performance.

This session will highlight how Disney and Nextdoor are putting their customers front and center. How they are listening to what neighbors and communities have to say about what they need from brands and platforms today. Consumers are looking for solutions and brands they can trust. Proximity is paramount, and investing at the neighborhood level is an important way to show you are there for them. We look forward to discussing how Disney and Nextdoor have been meeting their customer needs and...